Mercado Moda is the fashion and music lifestyle hub within Mercado Livre (Mercado Libre) — one of Latin America’s largest e-commerce platforms, connecting millions of people, brands, and products every day.
For this project, we developed strategies and big campaign ideas, alongside a fresh creative direction for social media, turning creators’ videos into engaging content through editing, voice-over, and storytelling.
We produced inspirational materials for Pinterest, both static and video, experimented with AI-generated models wearing Mercado Livre’s fashion items, and created trends and creative guidelines for brand ambassadors to boost Meli Music, the platform’s music festival.
Our team also supported on-site coverage of the festival, later transforming it into digital assets that extended the brand’s presence and narrative.
For this project, we developed strategies and big campaign ideas, alongside a fresh creative direction for social media, turning creators’ videos into engaging content through editing, voice-over, and storytelling.
We produced inspirational materials for Pinterest, both static and video, experimented with AI-generated models wearing Mercado Livre’s fashion items, and created trends and creative guidelines for brand ambassadors to boost Meli Music, the platform’s music festival.
Our team also supported on-site coverage of the festival, later transforming it into digital assets that extended the brand’s presence and narrative.
At Evok, every project is a living conversation between brand and audience.
Beyond creating social content, we design purpose-driven strategies, creative direction, story-driven editorials, and authentic collaborations with creators and brand ambassadors.
Our goal is to turn digital presence into real connection, amplifying voices, values, and stories that echo far beyond the feed.
Beyond creating social content, we design purpose-driven strategies, creative direction, story-driven editorials, and authentic collaborations with creators and brand ambassadors.
Our goal is to turn digital presence into real connection, amplifying voices, values, and stories that echo far beyond the feed.
